St. Anthony Townscape Beautification Strategy

Client

Town of St. Anthony

Location

St. Anthony, NL

Date Completed

December 2019

Project Team

Yield Communications

Project Summary

Ideally located on the picturesque Great Northern Peninsula, the rural fishing community of St. Anthony has become a hotspot for destination travelers seeking adventure and unique tourism experiences; well developed trails traversing the rugged landscape, panoramic coastal views as far as the eye can see, majestic icebergs floating mere metres offshore, and a rich cultural landscape steeped in Norse mythology are but a few of the experiences that captivate eager visitors. The Town, however, realized the public realm and aging infrastructure no longer lived up to the expectations of travelers or residents, and decided to undertake a townscape beautification strategy to improve first impressions of the community and enhance the overall visitor experience. Our team worked closely with the Town to host several public engagement events, both online and in-person, to gain feedback to inform the plan. Using the information collected, we identified a series of initiatives and priority projects aimed at revitalizing the community, including municipal re-branding, streetscape enhancements, public art, wayfinding and signage upgrades, and improvements to public spaces.